OneMethod had just merged with Bensimon Byrne and we wanted to bring in the experience and expertise of the Bensimon partners to our concept. The MethLab was going to be a place of experimentation where we could make fun products that also had IP and PR potential for the firm.
• Strategy and Pitch
Sprout was a software product we wanted to build to help run the MethLab. It combined aspects of crowdfunding and social networks to provide a way for people all over the company to participate in the lab rather than have it be an isolated skunk-works. Once installed and working of the lab, we saw many potential uses for clients.
The Method Series were notebooks with unique diagraming options. We saw these as a fast and affordable project that had practical uses for us but could also serve as a promotional tool.
The Beck Taxi App was designed for Beck Taxi, but the IP was retained allowing OM to rebrand and launch the app with minimal branding and back-end changes. But then, you know, Uber.
Red Carpet was a customer loyalty and retention program that could be white-labelled and deployed quickly by small to medium sized businesses. It was already in the design stage at the time of the presentation.
The MethLab has been a huge success. It's still going strong and you can learn all about it at https://onemethod.com/lab/.